I am pro-student, pro-parent, and pro-transparency. So when one of my Application Nation families discovered an apparent mistake about "demonstrated interest" on the Common Data Set last year for two well-known Ivy League universities, I followed up.
If you are not familiar with the term "demonstrated interest," it is a strategy that many colleges use to increase their yield rate when it comes to admitted students. Yield is the percentage of students who accept the offer of admission. If a college's yield rate is high, they can become more selective and have a lower admit rate—which is the ultimate goal of most colleges in this country whether they admit to it or not.
For colleges that factor demonstrated interest into the admissions process, they will give students who showed interest in them throughout the process an advantage. In other words, the more the student visits, communicates, follows, and showers the college with love, the better chance of admission because showing interest usually correlates to how much a student wants to attend.
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