Tulane University just flooded students' email accounts with an intriguing proposition. The university is encouraging students in their Early Action applicant pool to switch their application to Early Decision 2.
This is not the first time Tulane has done this. They do it every year. And there are plenty of other colleges bombarding students with emails to get them to apply. Let's break down the messaging and the odds to figure out if changing your application or applying is worth it.
1. Remember that every college's goal is to get a student to apply.
2. Many colleges are waiving the application fee or offering "fast track" applications.
3. Any college with an Early Decision program wants to increase that applicant pool and will do anything they can to get more students to apply this way.
4. If a college has two rounds of Early Decision, their Early Decision 2 applicant pool is typically smaller (and sometimes significantly smaller).
5. Once the college receives your application, the email assault tends to slow down significantly or stop altogether.
Related reading: Got College Mail? Here's What It Means
Seeing through a college's communication, marketing, and recruitment strategies is empowering. Once you know what they are doing, you can make more thoughtful decisions for yourself. Just because a college sends you what appears to be a personal message to apply or change the status of when you apply, doesn't mean you should. Stick to your plan and stay in your lane, knowing that the colleges and others may not.