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Sep 25 2025

Don't Apply to Elite Colleges This Year. Here's Why.

Elite institutions have been the dream destination for many college-bound students for centuries—so[...]

Sep 18 2025

My Tips for the 5 Trickiest Sections To Get Right on the Common App

My favorite thing to do after 26 years in the industry is read applications. I still get to do that[...]

Sep 11 2025

10 Things Seniors Should Do Right Now for College Admissions

Yesterday I received one of the highest number of inquiries in a day from families of high school[...]

Sep 04 2025

7 Extracurricular Activities That Give Admissions Officers Pause

I am all about a student being authentic in the admissions process. As I always say, if the college[...]

Aug 29 2025

Drop Everything and Check Your High School Profile

It's that time of year that I still remember as a director of college counseling at a high school.

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